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In my experience, brides are more inclined to rent dresses for pre-wedding events and the reception or after party rather than their main ceremony gown, shares Kate Loscalzo, founder of Something White Styling, which offers curated rentals along with bridal styling services

We sell mostly one-of-a-kind, designer dresses out of our collection, which means you get to take your dress home with you the day of your appointment and dont have to wait months for your dress to be ordered

Many girls wear the mum during the school day and the football game, then remove it or change clothes entirely for the evening dance

Elizabeth Hurley and Hugh Grant The couple arrived to the post-premiere party of Grant's film, Four Weddings and a Funeral in London